Marketing

The Marketing is a human activity directed at satisfying needs and wants through exchange processes.

Marketing is about understanding the consumer, their needs and the way they think and what drives their behavior. Marketers understand creating products and services that are of value to consumers, communicating a value proposition effectively, and the exchange or trading of value for those offerings.

By the end of this course, you will be familiar with the art and science of marketing a product or service. This course lays the foundation for further marketing courses, it is a general introduction to the principles of marketing for the purpose of understanding them and applying them.

Throughout the course, students familiarize with basic marketing concepts and terms, they learn what is the Branding and how to build their brand with social media, they learn the SWOT Analysis and the Using of the Marketing Mix “Production, Price, Place, Promotion “.